Make it Stop, Mon...
A funny little story about how not to market vacations. So,I was looking for a quick getaway vacation for this weekend or next on travelocity.com. They have package vacations like most travel sites but they present them in a really nice way -- you browse the sort of trips you're interested in going in a very visual manner. Anyway I stumbled onto a fairly inexpensive trip to Jamaica that seemed pretty cool.
The description: Ocho Rios, Jamaica (via Montego Bay): Jerk Chicken, Towering Waterfalls and Reggae Rhythms Och's vibrant energy draws visitors one hour south of Montego Bay to natural beauty, lazy beaches and Jamaican merriment.
I like what I hear. Tell me more. No wait, show me more.
Now this is the place that Travelocity could shine. A picture of Jamaica? A beach? A picture of jerk chicken? A waterfall. It's easy! Whatever could be under this big circle would sell me in a second.
So what do they put there?
This horrible, trauma-inducing picture:
At first glance, it looks like this little boy is being burned alive after having his legs broken. In reality, he's going under a limbo stick on fire. But this conclusion comes after close scrutiny. Why? Why? Why did this picture get approved.
Comments
Your photo stream really start looking like a Fear Factor or Jackass Best-Of, you know. No offense.
hey but travelocity just got free marketing on another website via blogged shock value. who said their tactic didn't work?
omgwtf!!111!1 i would have never guessed limbo. i also thought broken leg being roasted by the fire.
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